Immerse Yourself in Van Gogh

Staff Reporter (28 July, 2021)

A one-of-a-kind Virtual Reality interactive


Van Gogh: The Immersive Experience has already brought joy to over 900,000 visitors worldwide, takes attendees on a journey through the Dutch post-impressionist artist’s life, exploring Van Gogh’s inspirations, struggles and contributions to the art world.

Van Gogh: The Immersive Experience opened in Naples, Italy in 2018 and has since launched successful runs in over a dozen cities throughout Europe and Asia including Brussels, Beijing, Barcelona, Milan and Tel Aviv. In the UK, two long-running experiences are currently showing in medieval churches in York and Leicester. In 2021 the exhibition entered the US market, making its debut in Atlanta in May, where the experience can currently be seen at the historical industrial complex, Pullman Yard. The experience has since opened in NYC at Skylight on Vesey, and in Miami in the Olympia Theatre. Forthcoming openings include Washington DC, Dallas, Philadelphia, Boston and Houston.

Using the latest and most innovative technology provided exclusively by Barco, the global leader in visual display technology, visitors will step into a virtual experience featuring more than 300 of Van Gogh’s sketches, drawings, and paintings, dramatically displayed on over 15,000-square-feet of projection surface, more than 25 feet high.

The unique experience is made possible by state-of-the-art video mapping technology, coupled with projections on the floor to create the impression for the audience of being enveloped in the art. A drawing studio and additional galleries that explore the life, works and techniques of this incredible artist create a truly digital immersive experience that provides a complete look at the artist’s life and work.

An introduction is followed by a looped 35-minute 360-degree digital show which brings to life more than 300 of the great artist’s works accompanied by a specially commissioned soundscape, composed by Thomas Sohet designed to imbue an additional layer of sensory experience as the artist’s life, work and state of mind are explored. The exhibition features a one-of-a-kind Virtual Reality interactive that guides visitors through a ten-minute journey, reflecting on ‘A Day in the Life of the Artist.’ Walk alongside Van Gogh during this peaceful, visually rich journey to discover the inspiration behind eight of his iconic works including Vincent’s Bedroom at Arles and Starry Night Over the Rhone River.

The Old Truman Brewery. 106 Commercial Street, E1 6LZ from 29th July – 6th February. Times: (time slots available every half hour): Monday, Wednesday, Thursday & Friday: 10 am–9 pm; Saturday, Sunday & holidays: 9am–10pm. Admission:£19.90 for adults and £11.50 for children. Box Office: 

Duration: The visit will take around 60 to 75 minutes


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Van GoghThomas Sohet